Last Updated: 25/06/2025
These Terms of Service (the “Terms”) govern your access to and use of the PrinciplesAI website at principlesai.org and any related content, learning areas, materials, recordings, community spaces, exports, and files we make available from time to time (together, the “Service”).
By accessing or using the Service, you agree to be bound by these Terms. If you do not agree, do not use the Service.
PrinciplesAI is operated by David Longford, based in Spain (“we”, “us”, “our”, “PrinciplesAI”).
Contact: david@principlesai.org
The Service is available only to business users and professionals acting in the course of their trade, business, craft, or profession (“Business Users”). The Service is not intended for consumers.
By using the Service, you confirm that you are a Business User and that any individual accepting these Terms on behalf of an organisation has authority to bind that organisation.
We may suspend or terminate access if we reasonably believe you are not a Business User.
If we provide free content, previews, or trial access, your use of that access is governed by these Terms.
If you purchase paid access (including individual plans, team plans, or custom packages), a binding contract is formed when either:
Any order summary, invoice, payment confirmation, or email correspondence confirming scope or pricing forms part of the contract and is incorporated into these Terms.
The Service provides educational and informational content relating to AI governance, law, risk, ethics, compliance, and related topics.
All content is provided for general informational purposes only. The Service does not provide legal advice, compliance advice, consulting services, or professional opinions of any kind, and should not be treated as such.
You must not rely on the Service as the basis for any decision that could affect you, your organisation, or any third party. You should obtain professional advice appropriate to your specific circumstances before taking or refraining from taking any action.
You acknowledge that:
We have no obligation to update, correct, or notify you of changes to any content.
You must not use the Service as a substitute for professional judgment. You must not present the content, in whole or in part, as advice to third parties, including clients, customers, regulators, or counterparties.
Any use of the Service in internal decision-making remains entirely at your own risk and responsibility.
Where we provide custom content, bespoke recordings, tailored sessions, or organisation-specific materials, such content remains informational only.
The provision of custom or tailored content does not create a consultancy, advisory, fiduciary, or professional services relationship, and does not alter the informational nature of the Service.
You are solely responsible for:
If access requires an account, you must keep credentials confidential and ensure access is limited to authorised users within your organisation.
You are responsible for all activity conducted through your account.
You may access and use the Service solely for your internal business purposes and internal training, subject to your subscription scope (for example, individual or team user limits).
Unless expressly agreed in writing:
You must not:
All intellectual property rights in the Service and its content are owned by us or our licensors.
No rights are granted to you other than the limited right to access and use the Service in accordance with these Terms.
The Service may include links to third-party websites or services. We are not responsible for third-party content, availability, or practices. Your use of third-party services is at your own risk.
We may change, suspend, or discontinue any part of the Service at any time.
We may suspend or terminate access immediately if you breach these Terms, misuse the Service, or fail to pay amounts due.
On termination, your right to access the Service ends immediately. Sections that by their nature should survive termination will survive, including Sections 4, 6, 9, 10, and 11.
To the maximum extent permitted by law, the Service is provided “as is” and “as available”.
We make no warranties, representations, or promises that:
Nothing in these Terms excludes or limits liability that cannot be excluded by law, including liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
Subject to Section 10.1, we will not be liable for:
Subject to Section 10.1, our total aggregate liability to you arising out of or in connection with the Service and these Terms will not exceed:
You agree to indemnify and hold harmless PrinciplesAI and David Longford from any claims, liabilities, losses, costs, and expenses (including reasonable legal fees) arising from:
Our Privacy Policy explains how we process personal data and is incorporated into these Terms by reference.
These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction, except that we may seek urgent injunctive or interim relief in any court of competent jurisdiction.
These Terms, together with any order summary or invoice you accept, form the entire agreement relating to the Service.
If any provision is held unlawful or unenforceable, it will be modified to the minimum extent necessary, and the remainder will remain in effect.
Failure to enforce any provision is not a waiver of that provision.
